Predicting the future of sports

CRED is the underlying data intelligence layer for sports, delivering revenue and driving efficiency on and off the field.

About us

Trusted by the best

Working with elite athletes and organisations from top competitions across the sports industry.


What CRED can offer

CRED delivers revenue and drives efficiency on and off the field.


Powerful tools to drive revenue in an ever-changing sports space.

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Data-driven solutions for the transfer market and beyond.

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Player Financing

Helping athletes achieve lifelong financial strength.

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Why you should choose us

Unparalleled data

Our artificial intelligence layer is built on over 50K sports teams, 900K athletes and 55 million companies, giving you access to the biggest and most powerful data engine in sports.

World-class team

Our group combines top sports industry pedigree with innovative tech expertise to make sure you're at the cutting edge of both fields.

Powering the best

Leading individuals and organisations from the world's preeminent sports competitions rely on CRED for success.

Comprehensive product offering

Whether your challenges are sporting, commercial or financial, CRED has the data and tools to have you covered.

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Big data solutions for off-field success

CRED leverages the largest commercial database in sports and cutting-edge AI models to help rights holders and brands maximize their business potential


  • Audience enrichment
  • Audience growth
  • Commercial intelligence
  • Digital property valuation

Key points

  • Unparalleled market coverage
  • Advanced AI models
  • Top industry pedigree
  • Trusted by the elite
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An onfield edge to beat the market

The CRED Football App brings AI-driven recommendations to clubs, agencies, and players for transfers scouting, contract negotiation and performance.

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footballers in database


football clubs in database


leagues in database


Secure capital now

CRED provides select athletes with upfront capital. Part of the funds can be used for investments like your first home.

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Get in touch

Learn more and speak to our experts.

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