[ ABOUT CRED ]

Enabling companies to predict and shape the future through data.

CRED is focused on understanding consumer and business behaviour to drive revenue and profitability.

COMPANY OPERATING MODEL
01
FOCUSConsumer and business behaviour
02
METHODPredictive intelligence systems
03
OUTCOMERevenue and profitability
Customer Centric
Global First
Positive Impact
[ VALUES AND CULTURE ]

Our key values are built into the operating system.

CRED is built around practical judgment, global ambition, and customer outcomes that compound across every market we enter.

VALUE 01

Customer Centric

Everything we do starts from the customer and how best we can service them and make sure we deliver exceptional experiences end to end

VALUE 02

Global First

We believe the next generation of opportunities are global by nature and we pride ourselves in having a diverse team from various backgrounds with an international focus

VALUE 03

Positive Impact

Creating change in any industry requires significant efforts and we are committed to making a long term impact in every industry we enter

[ CRED TEAM ]

Expertise across data, technology and sport.

Our team combines enterprise product judgment, data fluency, commercial context, and operational discipline.

Jon Carr-Harris

Jon Carr-Harris

Chief Executive

Cherry Shah

Cherry Shah

Director of Engineering

Daniel Stridsberg

Daniel Stridsberg

Director of Strategy

[ JOIN CRED ]

Join the squad.

Explore our open positions and join the team helping to predict and shape the future through data.

View open roles