Enabling companies to predict and shape the future through data.
CRED is focused on understanding consumer and business behaviour to drive revenue and profitability.
Our key values are built into the operating system.
CRED is built around practical judgment, global ambition, and customer outcomes that compound across every market we enter.
Customer Centric
Everything we do starts from the customer and how best we can service them and make sure we deliver exceptional experiences end to end
Global First
We believe the next generation of opportunities are global by nature and we pride ourselves in having a diverse team from various backgrounds with an international focus
Positive Impact
Creating change in any industry requires significant efforts and we are committed to making a long term impact in every industry we enter
Expertise across data, technology and sport.
Our team combines enterprise product judgment, data fluency, commercial context, and operational discipline.

Jon Carr-Harris
Chief Executive

Cherry Shah
Director of Engineering

Daniel Stridsberg
Director of Strategy
Join the squad.
Explore our open positions and join the team helping to predict and shape the future through data.
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