We predict the future of sports
CRED is building the sports intelligence layer to drive efficiency and create scalable global industry-wide solutions.
our formula
Utilising data
We take a data centric approach to finding underserved markets and providing them with superior products and services.
Our focus
Expertise in Sports
We see an important role in bridging sports and technology and enabling the next generation of athletes and clubs to have better outcomes.
Values & culture
Our key values
Customer-centric
Everything we do starts from the customer and how best we can service them and make sure we deliver exceptional experiences end to end.
Global-first
We believe the next generation of opportunities are global by nature and we pride ourselves in having a diverse team from various backgrounds with an international focus.
Long term Positive Impact
Creating change in any industry requires significant efforts and we are committed to making a long term impact in every industry we enter.
CRED team
Meet the team
A management team with a strong track record in the industry. We have extensive experience in finance, technology and the intersection of sport.
Jon Carr-Harris
Chief Executive
Cherry Shah
Director of Engineering
Daniel Stridsberg
Director of Strategy
Peter Kenyon
Executive Adviser
Emily Perretti
Internal Operations
Philippe Le Floc'h
Commercial Adviser
David Hinchliffe
Commercial Law
Rene Meulensteen
Player Selection
Anthony Meir
Senior Account Manager
Doron Brown
Product Lead - Football