We predict the future of sports

CRED is building the sports intelligence layer to drive efficiency and create scalable global industry-wide solutions.

Mission chart
our formula

Utilising data

We take a data centric approach to finding underserved markets and providing them with superior products and services.

Our formula chart
Our Focus chart
Our focus

Expertise in Sports

We see an important role in bridging sports and technology and enabling the next generation of athletes and clubs to have better outcomes.

Values & culture

Our key values


Everything we do starts from the customer and how best we can service them and make sure we deliver exceptional experiences end to end.


We believe the next generation of opportunities are global by nature and we pride ourselves in having a diverse team from various backgrounds with an international focus.

Long term Positive Impact

Creating change in any industry requires significant efforts and we are committed to making a long term impact in every industry we enter.

CRED team

Meet the team

A management team with a strong track record in the industry. We have extensive experience in finance, technology and the intersection of sport.

Jon Carr-Harris

Chief Executive

Cherry Shah

Director of Engineering

Daniel Stridsberg

Director of Strategy

Peter Kenyon

Executive Adviser

Emily Perretti

Internal Operations

Philippe Le Floc'h

Commercial Adviser

David Hinchliffe

Commercial Law

Rene Meulensteen

Player Selection

Anthony Meir

Senior Account Manager

Doron Brown

Product Lead - Football

Open Opportunities at CRED

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Interested in joining?